Evian Sparkling water has been named the best-selling FMCG item according to their July sales data, contributing over £740,000 to the total waters category.
Following the Evian Sparkling launch earlier this year in January- the brand’s first-ever sparkling water offer – it was initially available in Tesco stores in new recyclable 330ml aluminium cans.
After a further nation-wide roll-out, it is now available across major retailers including Asda, Sainsbury’s, Waitrose, and Amazon.
Sign up to Grocery Gazette’s FREE daily newsletter here
Supported by a £2 million UK consumer marketing campaign featuring tennis star Emma Raducanu, the new product was a best-seller in the waters category this summer.
“Evian Sparkling was an opportunity to reintroduce our uniquely sourced, natural mineral water in an exciting new format,” Evian head of marketing Dillon McEvoy said
“Sales performance so far is testament to its purity and freshness – the perfect balance of bubble offering consumers an elevated, refreshing experience designed to awaken their senses whilst keeping them healthily hydrated.
He added: “Innovating to provide Evian fans with further variety of the much-loved brand is a priority for us and we’re thrilled it’s proven instantly popular with consumers.”
