Poundland is extending its range of £1 products at more than 800 UK stores to help shoppers as the ongoing cost-of-living crisis intensifies.
As a result, the discount retailer is doubling the amount of £1 items including Cadbury Dairy Milk (95g), Gillette Shave Foam (200ml), Domestos Bleach (750ml) and Toilet Duck Pine (750ml) on store shelves.
The chain is on track to bring chilled and frozen food and new clothing departments to almost half its stores by the end of the year.
By autumn, around 350 stores will bring customers chilled and frozen food, alongside whole new categories such as PEP&CO clothing and homeware.
“Right across the country, our colleagues are working hard to bring their communities more value, in more places, on the items they want and need, week in, week out,” Poundland chief operating officer, Austin Cooke said.
“And as we extend into exciting new categories such as chilled and frozen food and clothing, whether customers want a full shop or to top-up, we’re continuing our mission to deliver the very best value, on the items we know our customers need most.”
