UK confectionary brand, Monty Bojangles has reached £10 million in value sales due to growing distribution across leading retailers and online sale boosts.
Known for its cocoa dusted truffles and gift trunk service, the brand’s sales have also been supported by its breakthrough into the US market with its subscription box services.
Alongside the company’s milestone success, it has added a new Pretzel Parade flavour to its Trinket Box collection which sees current key consumer flavour trend, pretzel added to white chocolate chip cocoa dusted truffles.
As each product’s packaging features designs unique to the flavour, its Pretzel Parade treats will include the brand’s signature figure, Monty Bojangles with peacocks, bejeweled pompoms and white chocolate pretzel confetti.
The new product is currently available at grocery retailer, Waitrose in 135g Trinket Box formats with distribution in around 90% of the total estate nationwide. They are also set to launch via Amazon in 100g specialty boxes.
“Having created Monty Bojangles in 2008, after becoming hopelessly smitten with the world of chocolate, it’s utterly delightful to see us reach this company milestone, Monty Bojangles founder and managing director, Andrew Newlands said.
“As a business, we continue to grow and innovate, and this latest success reflects our ongoing drive to deliver more of what our customers love.”
He added: “Our newest launch, Pretzel Parade, delivers further on this. Monty Bojangles fans have great taste and as with all our NPD, the launch has seen us throw all our creative energy into perfecting this recipe.
“We have ensured an absolutely delicious product with no flavour compromise whatsoever. Each new and wonderful variety we create excites and delights with innovative and award-winning new tastes.
“With further magical launches in the pipeline for later this year, I look forward to our shoppers enjoying what we have in store.”