Parents are being hit by inflation as the price of baby products rises up to 60% in recent months, new research suggests.
According to data analysts Assosia, over 90 products from market-leading nappy brand Procter & Gamble (P&G) Pampers’ have increased in price.
This includes its 24-pack of Baby-Dry Night Nappy Pants (size six), which rose from £5 in Asda stores to £8.
READ MORE: Tesco to ban sale of plastic baby wipes in UK first
In Morrisons, a 12 multipack of New Baby Sensitive Baby Wipes rose from £11 to £15 – representing a 36% jump in price.
Other comparable products, like some own-brand nappies and wipes, have either risen less steeply or not at all.
The Assosia report also highlighted similar price hikes with Tesco and Sainsbury’s, with both supermarkets noting they sold nappies at a range of price points to suit different budgets.
In addition to Pampers products, Sainsbury’s offers own-brand alternatives for “as little as 60p.”
A spokeswoman for Sainsbury’s said: “While prices can go up and down for a range of reasons, we’re committed to offering our customers great choice and value when they shop with us.”
With inflation recently hitting 10%, the general public have already noticed a sharp incline in the price of supermarket products.
Earlier this month, it was revealed that P&G has been cutting pack sizes and increasing the price of some of its household cleaning brands.
The news comes as P&G’s recent quarterly earnings call also revealed that they did not hit their earnings estimate and predict low sales growth for the rest of the year.
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