Waitrose to stock Warner’s Distillery alcohol-free range

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Gin brand, Warner’s Distillery has announced its 0% ABV range will be stocked in Waitrose stores across the UK.

Available in flavours Juniper Double Dry and Pink Berry, the vegan spirits began rolling out in Waitrose on 15 August, adding to its current listings in M&S.

Handmade in small batches using ingredients from the British countryside, the 50cl bottles will retail for £18 in stores and online.

Warner’s alcohol-free range has seen category growth increase of 41% year on year, according to Nielsen as consumer demand for low or non-alcoholic options continue to grow.

In June, research by IWSR found that UK drinkers purchased £363 million of low or alcohol-free brews in 2021, up from £192 million in 2016.

READ MORE: SimplyFresh considered Waitrose after Sainsbury’s ended supply partnership

“Having Warner’s 0% listed at Waitrose & Partners is really exciting for us. It’s something we’ve been grafting from the moment we launched the range, so seeing it all come to fruition is honestly amazing,” Warner’s CEO and founder, Tom Warner said.

“Warner’s 0% Spirits are jam-packed packed full of flavour. Distilled with real farm-grown ingredients, the range is the perfect option for those looking for an alternative to alcohol when they don’t want to compromise on taste and experience.”

Waitrose spirits buyer, Sarah Holland added: “We know our customers are enjoying low and no alcohol drinks more than ever, so we’re really looking forward to introducing them to Warner’s 0% range.”

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