Leading craft brewery, Vault City Brewing has announced its collaboration with comedian, Ed Gamble to create a charity beer in celebration of the annual Edinburgh Festival Fringe.
The ‘Canned Laughter’ limited-edition beer, made with apple and guava, will see 20% of sales donated to Campaign Against Living Miserably (CALM), a charity providing advice to anyone who is struggling.
The product will also feature laughter as its special ingredient in a bid to ‘make people cheerful’ when drinking the beer.
An idea which stemmed from the Oslo Craft Beer Festival, co-founder Steven Smith-Hay learnt of “yeast screaming” an antient tradition said to enhance the strength and flavour of beer.
As a result, Gamble has been tasked to laugh into the tanks at Vault City Brewery during production.
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“As an Edinburgh brewery, we had to mark the Fringe, and what better way to do it than with a collab beer with my favourite comedian,” Smith-Hay said.
“We sent him beers, then invited him into the brewery. One thing led to another and we decided to brew a beer together. We discussed his favourite flavours and beers in great detail before settling on the recipe. We’re buzzing with how it turned out.”
Gamble added: “Vault City is one of my favourite breweries – their creativity knows no bounds and this beer might be their most imaginative yet.
“I might start laughing into all my drinks now, as I genuinely think it does improve the flavour.
“I can’t wait to hear what people think of the beer. CALM is a charity close to my heart so I am always keen to help out whenever I can.”
The 4.2% ABV beer went on sale 19 August via Vault City’s website and across bottle shops.
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