The UK’s first online vegan supermarket has launched with a range of eco-friendly and cruelty-free products.
Vegan Supermarket UK is an Eastbourne-based online shopping centre for vegans and has ambitious plans to make vegan shopping an integral part of the UK’s retail landscape.
Pitching itself as the country’s first online vegan shopping centre, customers are able to buy everything from vegan food to clothing, footwear, make-up, cosmetics, perfume and more.
READ MORE: Vegan wine sales increase by 51% in last two years
According to data from The Vegan Society, the market for vegan products in the UK is growing exponentially year-on-year. But until recently, there wasn’t a single online destination selling the full range of vegan products.
“Every product listed on the Vegan Supermarket UK website is ethically produced, cruelty-free and vegan,” says the company.
“Judging by our healthy conversion rate, customers seem to like what we are doing. But we’ll keep innovating to make their shopping experience the best out there,” said Vegan Supermarket UK owner and founder, Brian Muskett.
He added: “All our merchants are experts in what they do. For us to even try to replicate their operations would be a multi-million-pound venture and, quite frankly, unrealistic.
“Our main focus is to leverage their expertise and passion to make vegan shopping a lot more accessible.”
Click here to sign up to Grocery Gazette’s free daily email newsletter