Tango partners with The Prince’s Trust to support UK youth


Soft drink brand, Tango has announced its long-term partnership with The Prince’s Trust in a bid to support young people across the UK in gaining new confidence.

The campaign will see 5p of each limited-edition pack of Tango, up to £10,000 in the first year, donated to the charity which supports young people aged 16 to 30 who are unemployed or struggling at school.

On sale across the grocery channels between August and September, the packs featuring a new design will be available in Tango Orange and Dark Berry sugar free flavours.

Each pack will also feature a QR code which, when scanned, will take customers to further information about the partnership alongside a button to sign up to a course at The Prince’s Trust or to make a donation to the charity.

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The campaign supported by paid digital, influencer, PR and point of sale looks to promote confidence and fearlessness among the youth of Britain as, according to the charity, one in four young people say that they’ll never recover from the emotional impact of the pandemic.

As reported by NamNews, a statement from Britvic said: “Young people are among the hardest hit coming out of the pandemic, and as a key target audience for Tango, the partnership will support youth culture.

“With £3.1 million spent on Tango by under 28s, the collaboration will inspire shoppers and support in driving purchase among those who want to make an impact on young people in the UK, a key demographic when it comes to purchasing flavoured fruit carbonates.

“The credibility of The Prince’s Trust charity and the fame of the Tango brand will support in making a difference among the one in three young people who say more self-confidence would help with achieving their goals in work or education”.

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