Asahi Super Dry strikes multi-year deal to sponsor City Football Group

Japanese brewery Asahi has announced a multi-year partnership with sporting powerhouse City Football Group which will see its flagship ‘Super Dry’ brand become the ‘official beer partner’ of four of the group’s clubs.

Driven by Asahi’s European division, the deal will see Super Dry sponsor English champions Manchester City, Australian champions Melbourne City, Japanese side Yokohama F. Marinos and Chinese second-tier outfit Sichuan Jiuniu.

Read more on Marketing Beat

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