Florette has announced its partnership with new brand ambassador, Michael Perry, also known as Mr Plant Geek, a gardening influencer and television presenter.
The UK’s number one prepared salad brand is aiming to reposition itself within the market through a new campaign to highlight its sustainability ethics and promote its range of products.
This collaboration will see Perry producing exclusive content for Florette as its horticultural expert, with the brand in turn sponsoring his podcast, The Plant Based Podcast, co-hosted alongside gardening broadcaster, Ellen Mary.
“We know that consumers don’t just buy a product, they buy into brands that share their values,” Florette UK commercial and marketing director, Martin Purdy said.
“While we successfully communicate the freshness and convenience of our products, credentials such as Florette’s farmer owned status and sustainable, environmentally conscious farming credentials have not been the focus until now.”
“We’re delighted to be partnering with Michael who shares our passion for all things plant based – whether that be agriculture and the food we grow, to inspiring recipes that are fresh and delicious.”
“With his incredible following across The Plant Based Podcast, television and social media, demand for Florette will only increase as shoppers continue to seek out brands with genuine passion and authentic credentials in their field.”