Britain’s favourite chocolate has been revealed, along with the nation’s favourite chocolate bar brand, according to Britsuperstore.
According to the grocery delivery service, which analysed over 10,000,000 UK search results in time to revealed the nation’s favourite chocolate as Fererro Rocher.
As a result, the brand saw over 900,000 searches over the past year and a 20% search increase since 2021.
With research showing that more than two fifths of the UK public admit to being chocoholics, other chocolate bars with the highest searches include Milky Way, Snickers, Caramac and M&M’s.
READ MORE: Chocolate is the UK’s most complained about ‘shrinkflation’ product
Favourite chocolate bar brands include Toblerone and Nestle, while Cadbury is the UK’s most popular chocolate manufacturer as research shows 45% of Brits would struggle to give up their favourite sweet treats.
Despite many of the top confectionary bars being made with milk chocolate, dark chocolate is the most highly searched at 182,757 over the past 12 months.
To celebrate World Chocolate Day, Tesco is offering shoppers a 75% discount on branded chocolate bars, boxes of chocolates and chocolate flavoured foood and drink with a Clubcard.
This data comes as Maltesers has launched a dark chocolate version of its classic confectionary treat with 30% less sugar, in response to growing consumer demand.
