Chocolate is the UK’s most complained about ‘shrinkflation’ product

Chocolate is the most complained about ‘shrinkflation’ product in the UK, according to shopping experts at britsuperstore.

Shrinkflation in FMCG products has emerged over the last few months as brands look for ways to combat soaring inflation that has led to rising production costs in ingredients, energy and packaging.

The company reviewed nearly 600 comments from Money Saving Expert’s “The Great ‘shrinking food and other items’ Hunt” forum.

The study showed that chocolate is the most complained about supermarket product in regards to reduction in size, overall quality, and increase in price, with 25% of reviews by UK shoppers referencing this product in a negative light.

READ MORE: Nescafe Azera reduced by 10% due to shrinkflation

After chocolate, the most complained about shrinkflation products are dairy, meat and poultry and crisps with 9.38%, 6.12% and 4.89% respectively.

Additionally, the most complained about shrinkflation brand is Cadbury’s chocolate at 57%, followed by Mcvities Biscuits and McCoys Crisps at 46.15% and 37.5% respectively.

Finally, the most complained about supermarket in terms of shrinkflation is Tesco, with 29.66% of reviews by UK shoppers referencing the Big 4 grocer in a negative light.

The supermarket with the least amount of negative reviews was Ocado at 2.54%, narrowly beating out both Co-op and Lidl at 2.54% and 5.93% respectively.

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.