Clipper Teas has launched its new organic ‘Super Greens’ range – containing Vitamin C sourced entirely from natural ingredients.
The new range is made using superfood acerola, a cherry-like fruit known for providing a natural source of Vitamin C, which not only helps contribute to a healthy metabolism but helps support the normal function of the immune system.
Each tea bag, made from plant-based, biodegradable, unbleached and non-GM materials, contains at least 15% of your daily recommended Vitamin C intake, (12mg).
Just one tea bag contains 15% of your daily recommended Vitamin C intake and builds on Clipper’s extensive green tea offering.
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The new organic and Fairtrade certified range comes in two flavour combinations – including: ‘Organic Green Tea Reviving: with orange, acerola, guarana and matcha’ and ‘Organic Green Tea Defending: with blackcurrant, acerola and matcha’.
The two new products retail at £2.50 (RRP) for a pack of 20 teabags and will be available to buy from health food trade stores.
“As the UK’s fastest growing green tea brand, Clipper is perfectly positioned to deliver exciting new flavour combinations that appeal to health-conscious consumers,” Clipper Teas marketing and category director at Ecotone UK, Bryan Martins, said.
“Following the pandemic, products that provide immune-boosting properties are at the forefront of consumers’ minds.
“Our functional teas perform for those are conscious about their health, tapping into the wellness trend while also catering to those new to the category with fresh and delicious taste profiles. They’re also 100% natural and organic – making it better for you and the planet.”.
The launch comes following the rollout of Clipper’s 2022 brand campaign which called on consumers to ‘Make it Better’ – especially when it comes to tea.
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