McCain launches programme to put £100,000 into hospitality sector

McCain is launching Streets Ahead, a programme that will take 115 people from less advantaged backgrounds to help them discover and bring to life their hospitality food business ideas.

The frozen potato products company is also investing £100,000 in ten new street food business start-ups.

The programme comes at a time when the food service industry has been hit by staff shortages because of employees changing careers amid COVID-19, costing hospitality an estimated £21 billion.

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Streets Ahead is a collaboration between McCain Foodservice Solutions and KERB, whose mission is to create opportunity and joy through great food from the kerb up. Those taking part in the programme will join the KERB classroom, an online food start-up course which helps take food business ideas out of people’s heads and make them a reality.

With the street food market set to keep growing, McCain is on a mission to be able to give something back to foodservice and look at more innovative ways to reach an otherwise untouched pool of talent.

It aims to help them to help kick start their career in foodservice and in doing so, help the future of the industry.

Richard Jones, VP commercial for McCain Foodservice Solutions GB, said: “We know how challenging recent times have been for foodservice and we know it is difficult to get people back into the industry.

“With the last two years behind us, we’re beyond excited to be partnering with KERB to launch the Streets Ahead programme to help create opportunities in the foodservice industry for those who are passionate about food and help bring their ideas to life.”

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