Iceland cuts the cost of basics with ‘3 for 3p deal’


Frozen food grocer Iceland has announced its newest sale in a bid to help shoppers top-up their groceries during the cost of living crisis.

From tomorrow until Friday 24th June 2022, Iceland has slashed its Iceland Semi-Skimmed Milk (£0.99, 2 pints), Iceland Sliced Thick Soft White Bread (£0.95, 800g) and Just Like Butter Spread (£1.00, 450g), which will total just 3p next week.

However, the offer is available online only.

Iceland customers can also stock up on a whole host of food items and everyday essentials, such as Warburtons Sliced Soft White Rolls (£1.00, 6pk), Iceland Chocolate & Nut Cones (£1.00, 372g) and R. White’s Lemonade (£1.00, 3l).

READ MORE: Iceland launches milk campaign to support NHS Healthy Start

Once the selected three items are in your basket, use ‘ICEPENNY’ code at the checkout to get your three products for 3p.

The move follows the grocer’s decision to slash the prices of vegetables last Christmas and Easter to 1p.

This deal will allow customers to save up to 99p per product, if a £1.00 product is selected on the offer. Customers can choose up to three products, which will be discounted to just 3p when they checkout online.

“We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend,” Iceland managing director Richard Walker said.

“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis.

“We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”

The three essentials for 3p sale starts this Saturday at 6am on and lasts until Friday 24th June at midnight.

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.