Boots freezes own-label prices to compete with supermarkets’ price wars

Boots has committed to freezing the prices of over 1,500 products to help ensure they remain affordable for customers.

As a result, prices will be locked until the end of the year as part its ‘Price Lock Promise’.

According to the health and beauty retailer over 11,000 own-brand products are now available from as little as 40p, with 100 lines priced £1 or less and 1,000 products retailing at £2 or under.

We always try to offer great value and the best price for our customers. In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials,” Boots UK chief customer and commercial officer Steve Ager said.

“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”

READ MORE: Morrisons owner opts out of Boots bid

The move follows Big 4 grocer Asda launching its ‘Just Essentials’ range in a bid to help families feeling the pinch of soaring inflation prices.

Over 60 items, including meat products, ready meals and fruit and veg, will be in stores and online by the end of this week and are among 293 products which will eventually replace Asda’s Smart price range.

Rival grocer Sainsbury’s announcing a £500 million investment in prices of essential household products, with frozen food grocer Iceland cutting prices for over-60s to help with soaring food prices amid the cost-of-living crisis and rising inflation.

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