Cut out the crap: Will the HFSS junk food ad ban delay make any difference?

Last summer, the government announced that regulations restricting the advertising and promotion of HFSS (High in Fat, Salt or Sugar) foods would come into force from January 2023.

The new advertising rules, primarily concerned with pre-watershed (9pm) TV advertising and paid-for online ads, will now be held off at least January 2024.

Further rules governing ‘multi-buy’ deals – such as buy-one-get-one-free or BOGOF – which were due to come into effect in October this year have also been pushed back by 12 months, affecting carefully-laid plans which had been made across all areas of the grocery sector.

The government’s reasoning behind delaying the advertising ban has been vague, although it has suggested that its decision was linked to the cost-of-living crisis currently gripping the nation.

Read the full story on Marketing Beat.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.