Asda has waived the qualifying colleague discount and reinstated its offer of 10% off in stores to Blue Light Card holders.
The news comes after the ONS revealed CPI inflation reached 9%, the worst it has been in 4 decades.
Thus, the Big 4 grocer has taken action to support its customers and colleagues by extending discounts to help sustain household budgets.
From 20 May, workers from the NHS, emergency services, social services, the social care sector and the army will be eligible for a 10% discount across all Asda stores nationwide.
The offer also includes all food and soft drinks, George clothing and homeware, toys, gifts and optical – when a Blue Light Card is presented.
On top of this, the supermarket has also removed the 12-week qualifying period for Colleague Discount in stores and online until October 2022 – meaning new hires would be eligible for a 10% discount from the first day.
As a result, the 2000 new starters Asda hires monthly would be able to use their discount with no cap which is worth around £400 per year.
“Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further,” Asda chief people and corporate affairs officer Hayley Tatum said.
“Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”
Blue Light Card CEO Tom Dalby added: “We are really proud to be working with ASDA. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes.”
“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”