Instant delivery app Jokr has announced the global launch of Jokr media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements.
Jokr has partnered with Topsort, an ad-auction infrastructure provider, to allow advertisers to bid for more personalised and relevant product placements on the search page, homepage and across various other locations in the innovative new Jokr app.
The news comes after the success of the rapid grocer’s global retail media pilot in November of 2021, which ran over 100 successful paid campaigns for CPG partners such as Kellogg’s, Grupo bimbo and Pernod Ricard México.
Following highly encouraging feedback from brands that partook in the pilot, JOKR has decided to ‘double-down’ on retail media and make it a key part of its global strategy going forward.
In addition to in-app banner placements and offline initiatives, the rapid grocery company is set to launch a new auction-based self-service ads platform for CPG partners.
“Retail media is a powerful new tool for CPGs to build their online presence and grow their sales, and Jokr is putting the development of a comprehensive ads offering at the heart of our strategy,” Jokr vice president of campaign, onsite and Jokr Media Benedict Counsell said.
“We are thrilled to be able to offer our new Jokr app, a dedicated sales team, and a new self-service ad platform to our CPG partners. Initial feedback from CPGs has been very encouraging and we will continue to develop innovative, trackable, high-return products for our partners.”