The company reviewed the total number of negative reviews across the UK’s 10 most popular stores revealing that 97% of Morrison’s reviews on Trustpilot regarding deals and savings were negative.
Of the negative reviews from 1 January 2022, 52% of then across all UK supermarkets reference money as shoppers continue to struggle amid the cost of living crisis.
Categorically, the most complained about financial issue across all UK supermarkets in 2022 was money at 52%. Price increase complaints appeared in 19% of reviews and expensiveness appeared in 15%.
This came after McColl’s Retail Group, one of Britain’s biggest convenience store chains, fell into administration on Friday, prompting both Morrison and Issa brother owned EG Group to compete for a rescue deal.