Co-op is adding to its ongoing support of the DEC Ukraine Humanitarian Appeal by stocking Ukraine’s much-loved beer brand, Chernigivske, from the end of April.
The convenience group is the first UK retailer to announce it will be adding Chernigivske – Ukraine’s ‘most loved beer brand’ to its shelves.
The beer, which is being introduced by Budweiser Brewing Group, will be sold in specially-designed 10-packs, featuring new vibrant packaging in the recognisable colours of the Ukrainian flag.
Profits made from sales of the beer will add to the support that Co-op is already giving to the DEC Ukraine Humanitarian Appeal, an appeal for which the group has already raised over £1 million.Funds raised will be distributed across designated NGOs, including Caritas International.
Read more: Aldi stocks humanitarian IPA for Ukraine
“We’re delighted to be able to sell Chernigivske in our stores and continue our efforts to support the people of Ukraine,” said Simon Cairns, head of beer, wines and spirits at Co-op.
“It’s a great tasting beer, which has been enjoyed for decades in Ukraine and by purchasing this product, our customers and members will be directly contributing to humanitarian relief efforts.”
Chernigivske’s marketing director Anna Rudenko added: “I am proud that we can launch Chernigivske in the UK to support humanitarian relief.”
“Chernigivske has been enjoyed by generations of Ukrainians. As a brewer, we can use our daily interactions with consumers to bring this beer to market and enable consumers to support humanitarian relief efforts.”
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