Asda has launched a new one-hour delivery service which allows customers to speak directly to a personal shopper in-store, submitting preferences and discussing substitutions in real-time.
The new service has been launched as part of a partnership between the supermarket and on-demand delivery platform, buymie. It is currently available to consumers at 10 stores across Bristol and Leeds as part of an initial trial and will be rolled out further if successful.
The network of personal shoppers will exclusively pick, pack and deliver each order, allowing customers to discuss their requests – including the type of substitutes they would accept if their original choice is unavailable.
Asda’s full online range of products will be made available via the partnership, which will create 60 new jobs at buymie.
Customers in Bristol can place orders via the existing buymie app, while those based in Leeds will need to download the new ‘Asda Express powered by buymie’ app, created for the three-month trial.
The customised app was designed in partnership with the Asda team and will enable customers to connect with buymie’s network of personal shoppers.
“As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service,” said Asda’s senior vice president Simon Gregg.
“By partnering with buymie we are able to offer express delivery in more locations more quickly, without the need to implement new technology, infrastructure or cause disruption to our store teams.”
There is no limit on the number of items that can be ordered, with delivery fees ranging from £3.49 to £4.99. For a limited time, delivery will be free on orders of £50 or more to mark the launch.