Grocery delivery service Jisp has launched a new platform to help brands “attract and engage” more effectively with retailers and customers through the independent convenience channel.
The new ‘Jisp Media’ platform has been formed as the conveneince sector faces many challenges in terms of executing a media strategy, measuring its success, and tracking ROI, Jisp said.
As a result, Jisp Media aims to solve these difficulties by providing brands with a connected convenience commerce solution, in-store, online and via mobile.
This includes digital vouchering, social media, in-app media and one-to-one personalisation, alongside, mass reach campaigns.
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“A big voice for a small business’ is our mission. How we engineer what we do and how we do it starts with the shopper and drives operational, financial, social and environmental benefits for retailers, wholesalers and brands,” Jisp chief customer officer Greg Deacon said.
“We know that convenience stores offer huge sales opportunities for brands. However, the way we attract, engage and sell has largely been the same for past 25 years. We want to ensure we provide a more relevant and personalised offer to assist brands winning in the channel.”
Deacon added: “Our new platform will bring together in-store, online and mobile experiences and use it in a way that helps our brand partners to be more efficient, whilst building stronger partnering between retailer and wholesaler. We’re excited to work with our suppliers to drive better engagement with customers and add value to their businesses.”
Currently Jisp Media has already helped m including; Kellogg’s, Mars Wrigley Confectionery, Heineken, Friesland Campina, Budweiser Brewing Group, Molson Coors, Red Bull, Hovis, Graze and Bird’s Eye.
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