Nisa has partnered with Better Health campaign in a bid to encourage shoppers to buy healthier food.
As a result, the symbol group retailer will be providing its retailers with window posters, shelf-tags, and small talkers and wobblers enabling them to use them in their stores to demonstrate support for the campaign.
Messaging will also feature on Nisa radio and further support will come via Nisa’s digital channels.
The campaign, from the Department of Health and Social Care, encourages families to choose healthier options when shopping, with Better Health also updating the NHS Food Scanner App to make the process easier.
The app allows shoppers to scan products and find healthier alternatives.
“This is an exciting opportunity for Nisa to be involved with a national campaign; helping to educate shoppers into making better choices and enabling Nisa partners to demonstrate that they are responsible retailers who care about their shoppers,” Nisa brand manager Regan Howard said.
“It is also a timely opportunity to support those partners who will need to make changes due to new HFSS regulations coming later this year.”