Waitrose has launched two wrap-free bouquets for Mother’s Day, eliminating single-use plastic as part of the grocer’s commitment to minimise its environmental impact by reducing waste.
Both the Wrap-Free Rose Bouquet (£50) and the Wrap-Free Calla Lily Bouquet (£40) have had all single-use plastics removed from their packaging. Instead, they are wrapped in a protective layer of Fatsia leaves.
In addition, the rubber band, which normally would hold the stems together, has been removed and replaced with a reusable, natural twine.
The flower food also comes in a paper-based sachet which is widely recyclable.
READ MORE: New Waitrose loyalty scheme lets customers save on ‘products they buy most often’
This move comes as the high-end supermarket commits to making all its own-brand packaging widely recycled, reusable or home compostable by 2023.
“We’ve removed the single-use plastic on these two new bouquets and instead, used Fatsia leaves and other foliages such as palm leaves to protect the flowers, rather than cellophane wrap,” Waitrose head florist Chris Wood said.
“We’ve seen a growing trend for florals in varying shades of pinks and purples which both of these bouquets feature, and either would make a beautiful gift and lovely surprise for a special someone.”
The news comes after John Lewis Partnership, The parent company of Waitrose, unveiled plans to replace its entire home services fleet with electric vehicles, in a bid to reach a target of transitioning 4,000 cars, vans and light trucks to EV by 2030.
Click here to sign up to Grocery Gazette’s free daily email newsletter
