Sainsbury’s has added new ranges to some of its convenience branches based upon popular features in its Neighbourhood Hub format.
The Big 4 grocer has launched new ranges based upon local communities across seven of its Sainsbury’s Local stores in a bid to encourage customers to shop more and boost convenience sales.
Currently, there are five stores in London, one in Ascot and one in Bristol that have been revamped to increase Free From, World Foods ranges, roasting joint bays, Sainsbury’s ‘Just Cook’ meat, fish and poultry destination bays as well as more plant-based varieties.
Cosmetic and floral ranges have also increased, following its popularity in its Neighbourhood Hub, which sits at eight locations so far.
In addition to products, the retailer has added more signage to create “destinations” around Local stores.
The move allows customers to view Local stores “more like supermarkets than other convenience stores.”
“We have adapted them in a way that provides maximum impact for the customer, but with minimal disruption during the refit and with a smaller capital investment required,” a Sainsbury’s spokesman said.”
“It’s another way we’re making shopping more convenient for our customers – enabling them to get more of what they want from their local stores rather than having to travel further or visit bigger stores.”
The news comes as Sainbury’s unveiled its eighth Neighbourhood Hub store on Shepperton High Street with a food-led extension focused on increased size and range.
“Our Neighbourhood Hub stores are designed to provide the best possible offer for the local communities they serve, with a product range that gives customers access to everything they need for a weekly shop in their own neighbourhood,” Sainsbury’s property director Patrick Dunne said after the eighth Neighbourhood Hub’s opening.