Parfetts Halifax appoints new general manager

Wholesale group Parfetts has appointed Jason Longstaff as the new general manager of its depot in Halifax.

In his new position, Longstaff will lead the team to drive the recruitment of retailers across the region..

He joins the company with 27 years of experience in the wholesale industry and was most recently general manager of the Bestway site in Huddersfield.

READ MORE: Parfetts poaches Costcutter Steve Moore as head of retail

“Jason is hugely experienced in wholesale and understands the requirements of the local area. I’m confident that our Halifax operations will thrive with his leadership. There is a great team there, and Jason will help take it to the next level,” Parfetts head of operations (East) Jason Barnard said.

The appointment follows Parfetts reporting a  20% growth last year, to £570m turnover, as it focused on availability and maintaining promotions throughout the pandemic to support its retailers.

Longstaff added: “I’d heard a lot about Parfetts before I joined the business. It’s clear that employee ownership makes a big difference to the culture of the organisation and the flexibility it has to support retailers. I have a committed team here, and I look forward to working with them to take this operation forward.

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