Parfetts has appointed Costcutter business director Steve Moore as its head of retail.
In his new role, Moore will manage over 25 business development managers across the North and Midlands.
He spent 16 years at Costcutter, joining as head of business development and being promoted to regional business director.
Moore has also held senior positions at Booker and Scottish & Newcastle.
“I’ve admired Parfetts focus on the customer and seen the growth it has driven. I’m pleased to be joining the team and look forward to working with our retailers to help them develop their businesses,” Moore said.
The appointment comes as a series of board-level changes were announced, which saw Guy Swindell and Noel Robinson being appointed as joint managing directors from June 1.
They will take up their full roles on 1 January 2022.