The Heart of England Co-op has recorded a sales increase of 6.5% in the four weeks to January 8th.
The symbol group retailer attributes its success to people returning to the office as its food to go sales recorded a 21% increase compared with the same period last year.
Additionally, impulse chocolate purchases rose by 11.5%, beers and spirits recorded an 8% increase and the protein category – including turkeys, beef joints and legs of lamb – saw sales increase by 3%, during the festive period.
READ MORE: Sainsbury’s reports strong sales post-bumper Christmas
According to the retailer, the best-performing stores were Wellesbourne, near Warwick, and Attleborough in Nuneaton, which each showed significant growth over the period.
Rotherham Road in Coventry and New Bilton in Rugby were also among the best-performing stores.
“This Christmas saw another strong festive performance by the Society, despite the fact we are still in the midst of challenging times,” Heart of England Co-op general manager Steve Browne said.
“Covid continues to create a difficult market with an adverse effect on the supply chain and customer shopping habits which have become more unpredictable in line with the changing restrictions.
“We are delighted with our overall performance which once again is another record-breaker for us.”
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