Typhoo is launching its first brand campaign in almost five years.
The ‘OO Please’ kicked off in Liverpool, with a takeover of locations throughout the city centre and consumer sampling.
The campaign includes a consumer stunt with visual projection, mass experiential sampling, radio advertising and sponsorships, PR, and social media.
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“Typhoo has always been known for its bold, cheeky personality,” explains Typhoo CEO, Des Kingsley.
“The ‘OO Please campaign gives the infamous ‘OO in Typhoo a new lease of life. We’ve put this to the test and the ‘OO’ in Typhoo perfectly expresses the emotion of being asked if you would like a brew. “Brew? ‘OO Please.””
The first phase of ‘OO Please’ follows a business restructure last year which saw Zetland Capital, becoming a majority shareholder and Abercross expand its shareholding.
“We are very confident that, as we increase our marketing focus and distribution, demand for our iconic, quality brand will be particularly strong amongst the nation’s tea shoppers.
“We want to re-establish ourselves as one of the nation’s best loved tea brands and deliver profitable growth in the UK and internationally. We’re advising retailers to stock up on Typhoo brands as product awareness will be at an all-time high.”