Fresh poultry provider, Pilgrims Pride Corporation has appointed Ivan Siqueira as president of the UK business unit.
Siqueria succeeds Andrew Cracknell, who led the business since October 2018. He has over 29 years of experience in the pork and poultry industries, most recently as executive director at Seara Foods.
Under his leadership, Seara experienced a significant growth rate in sales over the last three years.
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“Ivan has demonstrated the ability to accelerate business growth and drive profitability through the creation of innovative brands well-recognised for superior quality and taste,” Pilgrim’s Pride president and global CEO Fabio Sandri said.
“We are confident that Ivan’s commitment to excellence and vast experience across operations, farming and commercial activities will help our European business platform and our customers thrive for years to come.”
Siqueira added: “I am humbled to have the opportunity to help lead this talented team as we work together to continue the proud legacy of delivering sustainably produced, quality pork products to consumers across the UK.”