Aldi cheers ‘best ever’ Christmas

Aldi has hailed its “best ever” Christmas trading period, thanks to the return of its Kevin the Carrot advert.

The discount retailer revealed sales increased by 0.4% compared with the same month last year, in the period where spending at grocery stores were higher than usual due to the national lockdown and temporary closure of hospitality firms.

Aldi also claimed that figures from research firm Kantar indicates it was the only major supermarket” to increase its sales for December.

The retailer attributed the return of Kevin the Carrot in its Christmas TV advert to help it attract more than half a million new customers from other Big 4 supermarkets and was deemed the year’s most effective, according to Kantar’s annual consumer survey.

READ MORE: Aldi named “most popular supermarket for vegan food”

Aldi UK chief executive Giles Hurley welcomed the performance and said the discount retailer was boosted by the strong sales of its premium product lines.

“There’s no doubt that 2021 was a long and difficult year for lots of people, but our amazing colleagues stopped at nothing as they came together to deliver the Christmas that our customers deserved,” he said.

“As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs. As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”

Aldi added, during the run-up to Christmas, it sold over 43 million  mince pies and 118 million Brussels sprouts.

Most recently, Aldi was been named UK’s “best-performing” supermarket on social media over the Christmas period, according to social media management platform Maybe*.

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