Ocado to send personalised ‘top purchases’ films to over 600,000 loyal customers

Ocado is sending out personalised videos to over 600,000 customers this week, summarising their year in shopping.

All Ocado customers who had five or more deliveries in 2021 will receive an email directing them to a website to view their bespoke film and assets they can share on social media.

The MyOcado2021 campaign uses the online supermarket’s current brand platform, “There’s an Ocado Just for You” as the core concept to deliver customers a Christmas advert “Just for Them”.

Each film, which varies in length of up to two minutes, summarises the customer’s year in shopping with Ocado, explores their top purchases and how they’ve helped contribute to Ocado’s sustainability mission.

Sustainability remains a key priority for the grocer and is a central part of the campaign, with customers learning about Ocado’s progress as it strives to become the UK’s most sustainable grocer.

READ MORE: Jefferies: Ocado can save supermarkets from e-commerce

This year, Ocado redesigned its own-range packaging to eliminate 65 tonnes of plastic, 18 tonnes of virgin plastic and 10 tonnes of paper, whilst also becoming the first supermarket in the world to have a net zero HQ.

“After the success of our personalised customer videos last year, we’ve made this year bigger and better, with a clear focus on sustainability,” Ocado Retail chief customer officer Laura Harricks said.

“This year’s videos highlight how our customers have contributed to making us a more sustainable business through minimising food waste, participating in our closed loop carrier bag recycling scheme and donating to our partner charities that we match pound for pound.

“It’s been a joy to work with Stink Studios for a second year, their ability to fuse creative thinking with technological craft is second to none.

“Together, we hope that each video brings a smile to our customers’ faces as we take a look back at how they’ve shopped over the past year. The videos aim to show that there really is an Ocado Just for You.”

 Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.