KP Snacks has announced a 6.8 per cent reduction in plastic packaging across its brands, in a bid to cut out 410 tonnes of plastic a year.
The parent company of McCoy’s, Skips and Popchips revealed it saved 142 tonnes of plastic across brands Skips, Nik Naks and Space Raiders, which freed up space on supermarket shelves and saw 644 fewer lorry journeys.
This news comes after a 77 tonne packing reduction in 2020 across Hula Hoops, Tyrells, Popchips.
It also included the introduction of a KP Nuts’ fully recyclable Christmas nut caddy and a 100 per cent recyclable KP peanut butter jar.
Recently, the company joined the Flexible Plastic Fund, a cross-industry collaboration managed by Ecosurety that strives for a circular economy for flexible plastics.
The fund is expected to improve the infrastructure for flexible plastic recycling through collaboration and financial incentives.
KP Snacks has also partnered with TerraCycle in a bid to support the recycling of bagged nuts, popcorn, crisps and pretzels packets nationwide.
As a result, consumers can drop off used KP Snacks packs for recycling at various locations around the UK. Through the TerraCycle partnership,
So far, 13 million packets have been recycled.
“We’re committed to lessening the environmental impact of our activities and this investment in reducing plastic across our portfolio is just the first step in this process.” KP Snacks head of sustainability Nicola Robinson said.
“While reducing plastic in our supply chain is a key element of our approach, we also recognise our responsibility to help develop recycling solutions over the long term so that ultimately, we can turn our crisp packets back into new crisp packets.
“Achieving this will require deep collaboration across the value chain, which is why we’re proud to be a member of the Flexible Plastics Fund, as well as partnering with TerraCycle to help support infrastructure development within the UK.”