Nisa has expanded its range of Christmas food-to-go, in a bid to take advantage of the post-pandemic bounce back following lockdown restrictions.
According to the symbol group retailer, whilst growth in the food to go sector paused last year due to lockdown restrictions, the category is back on the up and with the arrival of the festive period.
As a result, Nisa announced the addition of some Christmas inspired products, with its partners, are being encouraged to get the right range for their shoppers.
“Having the right range for customers is key and we’ve launched some great new lines this autumn taking us through to Christmas to get people into the spirit of the season,” Co-op wholesale category lead Jonny Lambert said.
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As well as the traditional Co-op Turkey Feast Sandwich and a tasty Co-op no turkey vegan alternative from the Co-op Gro range, other festive flavours available to Nisa partners include Co-op Pork, Sage and Onion Stuffing Scotch Eggs, Co-op Pork, Stuffing and Cranberry Sausage Roll and Co-op Smoked Salmon and Cream Cheese Pasta Salad.
Nisa is also offering its partners merchandising tips, which includes pointers on how and where best to site the food to go fixture to drive maximum sales.
Its food to go ‘Category Talk’ film, which first aired at the Nisa Expo in autumn, has also been made available to partners offering insights and advice from Co-op’s Food to Go buyer, Nisa’s wholesale category controller for food to go as well as a representative from key supplier Greencore.
Co-op marketing manager for category growth in wholesale Claire Parker added: “The category talks are a simple way of sharing some insights and ideas from experts in the field, both from within the Co-op and Nisa business as well as from suppliers.”
“This is part of our package to support Nisa partners and help them to drive sales in the food-to-go market, particularly in the lead-up to Christmas.”
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