Kellogg’s has announced it is trialling fully recyclable packaging for its Corn Flakes, with recyclable paper replacing its plastic inner liner.
The pilot will be in partnership with Tesco being featured in a small number of stores from January 2022.
The outer recycled card packaging of the company’s cereals boxes are already widely recyclable, however, the plastic inner liner is not widely accepted in kerbside recycling.
According to the FMCG giant, the results of this trial are “crucial” as it plans for fully recyclable cereal packaging whether that’s plastic liners being recyclable at kerbside similar to countries like Ireland and Belgium, or the roll out of cereal packaging that is fully paper based.
The move comes as part of the company’s “Wellbeing Manifesto”, which launched in May this year.
The new action plan is a 10-year commitment from the company to improve its food and packaging so that it’s better for people, the planet and the community.
“We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025,” Kellogg’s UK and Ireland managing director Chris Silcock said.
“This important trial of fully paper cereal packaging ensures we have explored all our options.
“Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”
Tesco grocery director David Beardmore added: “It’s great to see that Kellogg is trialling a paper cereal bag in our stores. Our customers will be pleased that they can easily recycle the bag at home.
“We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”