People have spent an extra £100 million on champagne as lockdown restrictions on pubs, restaurants and parties were lifted.
According to The Grocer, UK sales in the 52 weeks to September 11 stood at £388.7 million, up from £294.9 million last year.
The top five champagnes – Moët & Chandon, Bollinger, Veuve Clicquot, Lanson, and Taittinger – increased their sales volumes by double figures.
At 67.8 per cent, Bollinger’s growth was almost twice as fast as any of its rivals.
The “quality of champagne and the association of celebrating something special has helped sales bounce back” after “a tough couple of years”, Wine & Spirit Trade Association boss Miles Beale said.
“We hope this continues and that the festive spirit gives a similar lift to other quality sparkling products, including English wine.”
It comes after supermarket champagnes saw off established brands and took the top five positions in a Which? taste test.
Waitrose’s “lip-smacking” Blanc de Noirs Brut came out on top, while Lidl’s £12 Veuve Delattre Brut was ranked above a Moët & Chandon three times its price.