Robinsons launches new vitamins range


Robinsons has launched its new new Fruit and Barley added vitamins range. 

The range is set to feature orange and peach flavours with vitamins B, C and D alongside summer fruits, apple and pear and pink Grapefruit options also containing vitamins B and C. 

According to the drinks producer, the new addition of vitamins C and D will “help support the immune system and the growth of strong bones” and vitamin B will “contribute to energy release” respectively. 

It aims to capitalise on consumers’ growing interest in health and fitness following the Covid-19 pandemic, Robinsons said. 

READ MORE: Robinsons unveils blackberry, cranberry and sloe fruit cordial

The move comes as  research provided by the company revealed that 59 per cent of consumers are choosing healthier options when they shop, while a further 47 per cent of respondents said that they intend to eat healthier foods to support their immune system. 

The selection is currently available at grocers across the UK, retailing at £1.65 per product.  

The launch is also set to be supported by social media, digital marketing and point of sale campaigns in stores. 

“The launch of our new Robinsons range is set to boost awareness of the overall Robinsons range,” Britvic at home commercial director Ben Parker said. 

“The new added vitamins on-pack claim will drive purchase with the growing number of health-conscious consumers.” 

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