Marks & Spencer has committed to changing its menopause policy in the workplace, by becoming one of the founding partners of company GenM.
GenM works alongside leading brands in order to improve the menopause experience for women in the workplace, by normalising conversations and providing support.
The organisation aims to offer better representation of menopausal women across policies, campaigns, signposting and services.
M&S plans to use GenM’s tools to encourage conversation among staff and provide non-medical guidance.
The retailer joins more than 30 other founding partners including Holland & Barrett, Boots, Next, Always and Bravissimo.
The move comes as GenM’s recent invisibility report revealed an overall lack of support, education, and knowledge on the menopause, as well as how women can feel invisible because of it.
It also found that 97 per cent of menopausal women think organisations should work harder to support them.
“We’re extremely proud to become founding partners of GenM and are excited about bringing positive and inspiring change to “the change,” M&S marketing director Sharry Cramond said.
“We recognise the part that we can play in committing to better understanding and supporting this underserved audience.”