Fruit Shoot is set to switch to 100 per cent clear recycled plastic (rPET) in its latest move to boost sustainability.
The kids soft drink brand will be making the transition over October as part of its commitment to distribute all its products in rPET bottles by the end of 2022.
According to the drinks manufacturer, it will also undergo a redesign to its packaging which features hand-drawn elements, alongside a new recipe which will reportedly be free from preservatives.
The news follows research from the business which reveals that 95 per cent of parents hold brands responsible for sustainable manufacturing, with 71 per cent of respondents claiming they have become more concerned about sustainability since becoming a parent.
Wider consumer research also found that eight out of ten parents revealed that they would trust the brand more if it was sold in a clear bottle.
“Fruit Shoot already has strong brand awareness, but this latest update to the use of 100 per cent rPET bottles will also demonstrate its packaging sustainability credentials to parents,” Britvic director of foodservice Adam Russell said.
“This is particularly important, as research we recently commissioned revealed that the majority of Brits think it is important that manufacturers use recycled plastic.”