Boost Drinks sign as official global partner of Leeds United

FMCG

Boost Drinks has partnered with Leeds United to become the official energy drinks partner of the club for the 21/22 football season.

As the new official energy drinks partner, Boost will be promoted throughout Elland Road and the Thorp Arch Training Ground, with a range of its products available on matchdays at the stadium and at the official Leeds United retail stores.

The new deal will also see the drinks giant’s branding through the LED advertising boards around the pitch, on the big screen and on billboards outside of the ground.

The Boost Drinks logo will also appear on the media backdrops used for interview opportunities with Marcelo Bielsa and the first-team squad.

READ MORE: Budweiser Brewing Group announces Watford FC partnership

The new partnership will also involve a range of other initiatives, including fan and player activations with Boost appearing on Leeds United digital content to further promote the brand on both a national and global scale.

“We are delighted to announce our new partnership with Boost Drinks at the start of another exciting season in the Premier League,” Leeds United executive director Paul Bell said.

“Boost is a strong challenger brand within its sector and shares similar values to the Club and we are looking forward to working with and supporting Boost on the next phase of its brand growth both in the UK and Internationally.

“The club is looking forward to welcoming supporters back to Elland Road after a challenging 18 months away and we’re thrilled they’ll now be able to purchase Boost Drinks around the stadium on match days.”

Boost Drinks founder and chief executive officer Simon Gray added: “We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”

Click here to sign up to Grocery Gazette’s free daily email newsletter

FMCG

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.