Nisa has launched a trial with the parent company of McVitie’s, Pladis, to increase sales and help maximise independent retailers’ biscuit sales.
Under its Better Biscuits initiative, which runs across eight Nisa stores for eight weeks throughout July and August, retailers will see new planograms implemented alongside refreshed ranges.
The symbol group claims the results will be carefully analysed over the course of the two months, with store managers sharing feedback, and any learnings will be shared to help other Nisa partners benefit from any trial successes.
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“Biscuits are an important category in convenience with the largest penetration across all snacking categories and bought by 99 per cent of households,” Category Growth Wholesale marketing manager Claire Parker said.
“It also has the highest frequency within snacking, bought almost 10 per cent more often than chocolate, confectionery and crisps.”
Pladis category development manager Charlotte Prain added: “Partnering up with Nisa to trial the new Better Biscuits category initiatives and recommendations for 2021 has been fantastic.
“After a tough year, the 5 Steps to Better Biscuits will help retailers to get back to basics, with range recommendations for the best-selling biscuits, optimised planogram layouts by fixture size and location, and tips and tricks to help drive category sales.”
The news comes as Border Biscuits has struck a deal with Sainsbury’s to double its presence across the grocer’s main retail estate.
Available first at Sainsbury’s stores nationwide, a new Snack Pack and Luxury Chocolate Sharing Pack will also debut on the Big 4 grocer’s shelves alongside 11 existing products as part of Border Biscuits’ ambitious growth strategy to increase market share.
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