Co-op expands Electric Shelf Label trial to 23 stores

The Co-op has expanded its Electric Shelf Label (ESL) trial to 23 stores. 

The news follows a successful trial in two Scotmid and Southern Co-op locations.  

The new technology has been developed by Samsung-invested company SoluM and is set to replace paper labels at Co-op stores across the country.  

The ESLs allow real-time, up-to-date product and pricing information. 

This has reportedly seen a reduction in paper waste and improvements in efficiency and staff morale.  

The labels are supplied and installed by Cambridge-based technology company Herbert Retail, who will also be implementing the next phase of the project’s expansion in the coming months.  

READ MORE: Central England Co-op expands refill trial

The three companies started the collaboration at an event for the Association of Convenience Stores, where they first discussed the idea of ESLs. 

“We are always looking at innovation to pick out the solutions that land real benefit for our customers and colleagues”, Scotmid programme manager for innovation and change Allan Robertson said. 

“SoluM’s Electronic Shelf Edge Labels look great, transform our stores and present our price and product information more clearly to our customers” 

Southern Co-op’s business information and solutions manager Paul Sargeant added: “The new ESLs sit beside our strong and continued commitment to sustainability as well as a drive to offer our customers a seamless in store experience. 

“It was great to work cooperatively with Scotmind and Herbert to create an offering of mutual benefit for all. 

“The SoluM ESLs from Herbert really enhance the look and feel of the store whilst giving us the ability to highlight extended information to our customers, such as allergens and country of origin information.” 

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