Mondelez International has unveiled recyclable packaging for its Dairylea and Philadelphia brands.
From this month, the company will be using recyclable packaging across the UK and Ireland as part of its ‘Pack Light and Pack Right’ scheme to move away from non-recyclable material.
The business aims to reach 100 per cent recyclable packaging and 25 per cent reduction of virgin rigid plastic, as well as the addition of clear recycling guidance on labelling by 2025.
The food producer also aims to reduce its use of virgin plastic packaging by 10,000 tonnes over a five-year period.
Efforts to reach its goal include removing polystyrene from its packaging and replacing it with PET plastic for Philadelphia Mini Tubs and Handi Snacks, removing 487 tonnes of plastic from its production.
According to the company, its Dairylea Lunchables range is also now produced using recycled plastic packaging, reducing virgin plastic use by 75 per cent.
“Snacking Made Right means making our products with packaging people can recycle, it means making decisions for the long term that enable a circular economy”, Mondelez International UK managing director Louise Stigant said.
“I am enormously proud to share this latest move on our journey towards our 2025 goals to better protect people and planet.”