Violife launches new vegan butter alternative in Asda

Dairy-free cheese brand, Violife, has announced the launch of its new vegan butter alternative: Vioblock.

Retailing at £2, the new Vioblock product is available at Asda stores across the UK, with more retailers to be announced shortly.

The new plant-based product is free from nuts, preservatives, soya, lactose and gluten.

READ MORE: Nestlé launches vegan KitKat in UK stores

The company marks its first butter alternative as the brand seeks to expand its offering beyond dairy-free cheeses.

“Launching our first butter alternative Vioblock is a milestone moment for Violife as we look to expand our product offering further within the dairy alternatives category,” Violife UKI marketing manager Bianca Harris said.

“Always 100 per cent vegan, Vioblock stays true to the core values of Violife, in that they are suitable for everyone to enjoy regardless of their dietary requirements and perform just as you would expect.”

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