British grocery delivery app Zapp has agreed a sponsorship deal with Chelsea Football Club.
The deal will initially run for two years and extends across Chelsea’s men’s team, Chelsea Women and the Academy sides.
The partnership also features a number of joining promotions, which includes player activity to exclusive fan opportunities and Zapp football moments.
The partnership will be supported by an expansive Zapp stadium advertising campaign and the debut of Zapp’s first TV ad to be shown at half-time at a Chelsea home game in the forthcoming Premier League season.
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“On-demand convenience and grocery delivery has become more and more present in our lives during the last decade, with the pandemic giving the category an unexpected accelerator,” Chelsea chief executive Guy Laurence said.
“With any partnership, we want to work with leaders in their field – Zapp is the UK’s most loved brand in this space, with many of our fans and team members being Zapp customers already.
“The fact that Zapp has been able to grow so fast while deeply caring about its values and community made it a very obvious fit as a partner for the club.
Zapp is supported by an electric fleet of bikes and employed riders who operate across London, Manchester, Paris and Amsterdam, with further expansion planned for the coming months.
Zapp vice president of strategy Steve O’Hear added: “At Zapp, we focus on delivering for the community of our customers, day in and day out.
“When we look at prospective partners, we first and foremost look for an overlap of our values – championing diversity, sustainability and obsessing about the perfect delivery.
“We couldn’t be more proud to be partnering with one of the biggest sports franchises in the world that celebrates our values in such a symbiotic way.”
Since launching in late 2020, Zapp has increased its pan-European office headcount to over 240 employees.