Nisa partners are strengthening its food and drink range with Co-op’s ethically sourced hot drinks brand Ever Ground.
The Ever Ground brand will offer all 100% Fairtrade products including Fairtrade coffee, Fairtrade hot chocolate, Fairtrade sugar and the Fairtrade Co-op99 tea.
First introduced to partners at the Nisa Live Spring partner event in March, Ever Ground has begun being rolled out across both Nisa and Co-op stores this month, following a successful trial period in a small number of Co-op stores.
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The range has four different options, raging from counter-top units to a store within a store style kiosk.
With its unique Fairtrade proposition, distinctive branding and good profit margins, Ever Ground has fantastic potential for Nisa partners’ businesses, Nisa trading director Ayaz Alam said.
“What’s more, it is ethically sourced, made with Fairtrade coffee beans and with recyclable cups made from recycled materials.
“Our partners have many different types of stores and so Ever Ground has different formats available, ensuring there is a solution to fit the proposition of every store.
“It’s brilliant that Nisa partners can now offer a Fairtrade option at great value, so their customers can feel even better knowing they are helping to protect people and the planet. It’s a real point of difference for the independent convenience sector,” Azlam added.
