Morrisons has announced it is giving away 100,000 chocolate eggs to those in need in the run-up to the Easter weekend.
Each store nationwide will be working with local food banks, schools and community groups to distribute the Easter treats to individuals and families who would benefit most.
The 497 branches will receive a dedicated delivery of more than 200 Easter eggs, including household favourites Smarties and Creme Egg, which will be set aside, ready to donate.
The Big 4 grocer also launched its ‘Easter Egg Donation Stations in all stores allowing customers to get involved in donating.
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The supermarket wants to raise the spirits of the nation and spread some hope and joy across local communities as lockdown restrictions are set to be eased by the government this week.
“We know that celebratory occasions can come at an additional cost to families, but we want to make sure that no one goes without Easter eggs this year,” Morrisons customer and community director Rebecca Singleton said.
“Across the UK we’ll be donating 100,000 eggs to local communities where they are needed most.”
The initiatives are part of Morrisons £5 million drive to keep the nation’s food banks stocked by manufacturing additional products which are then donated directly to local communities.
The £5 million donations, announced in January, adds to the £10 million worth of food that Morrisons donated in 2020.
