Majestic has joined forces with global experts in low and no-alcohol drinks Club Soda to drive product innovation and meet rapidly growing customer demand in the category.

The new partnership will provide the specialist wine retailer’s customers with a new range of premium low and no-alcohol beverages just in time for the Christmas and Dry January periods.

Majestic will stock a curated selection of nine Club Soda products, including some of the highest quality low and no-alcohol drinks from around the world in all of it 212 stores across England, Scotland, Wales and Jersey, and online.

The range, which will hit Majestic’s shelves this week, includes Eisberg 0% wines, Mederato 0% wines, Three Spritis Nightcap, Everleaf Mountain, Botivo, and Real Drinks Dry Dragon Sparkling Tea.

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The tie-up comes as Majestic looks to responds to feedback from its customers and seeks to meet fast-growing demand for mindful consumption options, as sales of low and no-alcohol drinks at the wine specialist have rocketed by more than 600% since March 2022.

The addition of the nine Club Soda products will mean the range of low and no-alcohol products stocked on Majestic shelves will have doubled during the same period.

Majestic buyer for low and no Zara Cassidy said: “We are thrilled to be partnering with Club Soda, the global leaders in the low and no-alcohol drinks space. Their commitment to quality, choice, and inclusivity aligns perfectly with our own values at Majestic.

“We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options available to our customer across the country.”

Club Soda co-founder Laura Willoughby MBE added: “We’re on a mission to make alcohol-free options as accessible as alcohol — and Majestic’s nationwide network makes that happen.

“With their focus on quality and knowledgeable sales teams, finding the perfect drink has never be easier. Our launch collection brings top-sellers from our Covent Garden Tasting Room – Majestic customers are going to love them.”

Earlier this month Majestic partnered with fintech charity Pennies to enable its customers to quickly and conveniently donate to charity when paying by card.