Sainsbury’s has partnered with Uber to allow members of the Nectar loyalty scheme to use their points for discounts on Uber and Uber Eats.

This marks the first partnership with a ride-hailing platform, which aims to provide more options for its members.

Customers can swap Nectar points for Uber rewards, from 500 to 4,000 points at a time, which is equivalent to between £2.50 and £2 through the Nectar app.

Mark Given, Sainsbury’s chief technology, marketing and data officer, said: “We’re giving people more ways to enjoy the value they get from Nectar.

“Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”

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The move is part of the retailer’s push towards expanding benefits for its loyalty programme to attract more members.

Katie Hunter, head of grocery and retail at Uber Eats, said: “Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner.

“By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless.”

This move comes after Sainsbury’s launched major discounts for loyalty card members at the beginning of this year.